Not optimizing your images before posting them on social media is yet another common SEO mistake. Since, different social media platforms have different ways of displaying visual content, following their guidelines and creating customized images is important. You can optimize your social sharing images using the Yoast SEO plugin for WordPress. We recommend TinyPng for your sites.

In this era of digital marketing, having no social media presence for your business is a sure shot way of killing your blog or website. Social media aids in increasing brand’s visibility on search engines and hence, it is essential that you create a profile for your business on popular social channels such as Facebook, Twitter, and Google+. What’s more, here is a list of some of the most helpful guides that…

Be it signing up for a service, downloading a free product or purchasing a product if the Call-to-action is unclear when a user lands on a page, he will leave your site immediately. Since the main purpose of a call-to-action is to guide visitors to take immediate action, having an unclear call-to-action or having too many different CTAs on a landing page is likely to drive potential customers away. Thus, while…

Sitemap makes your website more accessible to users as well as search engines. By not creating a sitemap for your website you make search engines’ task of indexing web pages hard. Therefore, having an SEO-friendly site structure, one that makes navigation of a website easier for both users and search engines, is important. You can use the link below to create a sitemap. https://www.xml-sitemaps.com/